A product demo video that uses graphical representations of screenshots instead of actual screenshots to give the user an overview of the different features of a B2B SaaS product.
The Challenge
12k+
Users signed up and using the product
3k+
Individual teams, including corporations, small businesses, and non-profits
50+
Time zones represented across the world (yes—there are more than 24!)
This long form video was produced for the employees of the YMCA Retirement Fund to provide an overview of the different annuity options available to them. We used a combination of stock footage, on-screen text and infographics to keep the video simple & engaging to watch.